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Category: Marketing

  • The Big Boys Are Doing It!

    Back in October, Citibank conducted a study of small businesses, and found that 75% of small business DON’T find social media useful. (For the study, 500 U.S. businesses with fewer than 100 employees were surveyed.)  It was also found that, to generate business leads and sales, • 25% are using more online advertising • 28%… →

  • Hard to Forget and Very Clever Advertisements

    I just read (and LOVED) a post about 45 advertisements you will never forget. Here are just 3 of my favorites. Visit this page to view all the rest. Enjoy! →

  • 10 Red Balloons and $40,000

    How cool is this: To mark the 40th anniversary of the Internet, DARPA has announced the DARPA Network Challenge, a competition that will explore the roles the Internet and social networking play in the timely communication, wide-area team-building, and urgent mobilization required to solve broad-scope, time-critical problems. The challenge is to be the first to… →

  • Weekend Warriors in DC

    National Geographic Museum is hosting Terra Cotta Warriors: Guardians of China’s First Emperor, an exhibition featuring treasures from the tomb complex of China’s first emperor, Qin Shihuangdi, including 15 life-size figures, weapons, armor, coins, and more. Here’s a neat campaign developed by iStrategyLabs to promote the exhibit. Check out the video below and let me… →

  • Flash Mob Aussie Style

    A little something fun for Thanksgiving. Over 100 dancers surprised Bondi Beach with a Flash Mob on Sat Nov 14th 2009, organised by DJ Dan Murphy and starring one of Australia’s most famous & delicious drag queens – Joyce Maynge. →

  • Simple, Yet Effective Social Media Campaign – IKEA

    Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea’s new store in Malmo, Sweden. P.S. With the new Facebook promotions policy, this campaign would have needed to be approved by Facebook first before launching. Ho hum… →

  • Introducing the AOL Goldfish/Shoe/Scribble Logo?

    A while ago I used to work for AOL. After that I worked for AOL, LLC and prior to that America Online. Today, if I was still there, I’d be working for Aol. Confused? Imagine how their audience feels. AOL is finally separating from Time Warner on December 9th. Tim Armstrong, AOL’s new CEO (and… →

  • Its About the Kids!

    In case you didn’t know, I’m organizing the Virginia Beach TweetsGiving event. But have you been wondering where the money we raise is going? Check out this short video and you’ll see the wonderful school that we’re supporting.  Lets help build more classrooms and a dormitory fo these amazing kids! If you can’t attend the… →

  • Make just about anything – in New Zealand?

    I just read a wonderful article in Inc. Magazine about a company in New Zealand, that is making designs come to life for anyone around the world. What I love about this concept is its simplicity – you think of something, they make it for you! Ponoko owns and operates a laser cutter in their… →

  • “Social Media Guru”

    I just read this great article: How Not to be a Social Media Guru. If you know me personally, you will know how much I detest the term “social media guru”. There may be a few guru’s out there, but unless your name is on par with Chris Brogan,  you are not a guru! Sorry…… →