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Category: Marketing

  • Note to Self: Be Agile and Adjust Quickly

    In my last post I talked about how I came around to launching The Geekettes Club. Since our launch, I’ve decided that I will share what I can about the launch of The Geekettes Club in a transparent way, and share the positives and the negatives, lessons learned, etc. in the hopes that it might… →

  • If You Don’t Like It, Fix It!

    My apologies for the pause in blog postings recently. I’ve been busy launching a new business called The Geekettes Club. It all started about a year ago when I moved from the DC area down to Virginia Beach. I’d been working for a large Fortune 500 company for 5 years, and had been witness to… →

  • Top 8 Trending Tools

    Do you sometimes feel like you’re in information overload? You can now get your news through a number of different mediums and channels: TV, Radio, Facebook, Twitter, Google News, etc etc. There are some great tools online to help monitor what topics are trending (i.e. what is everyone else listening to/reading?) This helps cut through… →

  • What Makes Your Company Insanely Great?

    “Yet, the best business model in the world is also the simplest: make stuff that’s insanely great.” – Umair Hague , Harvard Business Review This is a wonderful quote, and so true! A lot has been written about Apple, and how all Apple products are insanely great. I’m a MAC girl, so I 100% agree…… →

  • Make LinkedIn Work For Your Business!

    I found something pretty cool today so wanted to share. Have you ever wondered how to use LinkedIn for business and marketing? I mean, most of us know how to use it to find a job, but as part of a marketing plan? Here is a pretty comprehensive (20 pages!) excerpt from a case study… →

  • Feel Like a Rockstar, Unless….

    Have you ever found yourself on a Twitter list and thought – holy cow, I’m famous! 😀 I know I have. UNLESS, you’re on this type of list…. →

  • Great Presentation – Blogging for Business

    One of my friends, and fellow marketer, Keith Parnell, spoke recently to an audience about Blogging for Business – the How’s and Why’s. I liked his presentation, so thought I’d share it with my blogosphere friends! ENJOY! Thanks Keith for sharing your knowledge with us! P.S. You can watch UStream of Keith’s presentation here →

  • Crowdsourcing in to 2010

    Its my humble opinion that Crowdsourcing will be a pretty big trend this year. So what’s Crowdsourcing? Here is the Wikipedia definition: Crowdsourcing is a neologistic compound of Crowd and a short for Outsourcing, for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people… →

  • Take 5 and Find the Fun!

    If you do nothing else this Sunday, take 5 minutes and watch this wonderful video →

  • Reuse, Recycle – Pay It Forward!

    Everyone knows how wonderful it feels to help other people! If you received a new laptop or desktop for the Holidays, would you consider donating the old one? A new company I’m launching in February – The Geekettes Club – has a laptop donation program in which we will be providing laptops (within 3-4 years… →