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Category: Marketing

  • Social Media Experts Exposed

    Social media is no longer a buzz word. Brands are getting smart and hiring qualified people to manage and execute social media programs; and self proclaimed experts will continue to blog, tweet and facebook themselves into oblivion. This post by John Moore sums up my thoughts quite well on this subject; if you can’t deliver… →

  • Happy New Decade!

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  • How to Improve Your Brand “Experience”

    What is a brand?  Depending on who you ask, the answer may vary.  A web design company may tell you that a brand is your logo and website.  Others may say it is the adjectives a customer or potential customers use to describe your product or service.  A brand is all of these things and… →

  • 2010 – Nielsen Predicts

    As 2009 comes to a close, everyone reflects on trends from the year, and start making predictions on where we’re headed next year.  Nielsen just released it’s 2009 wrap-up, and  its projections for the top advertising trends for 2010. In 2009, budgets were slashed, social media networks and UCG (or user generated content) began to… →

  • What Matters Now – According to the Marketing Gods!

    UPDATE: Seth has just released his presentation in eBook format <- download it now, and enjoy!!! I felt compelled to share this amazing presentation with you all. What Matters Now is the work of more than 60 people with big ideas and something to say. It will inspire you to make some changes in 2010, and… →

  • Superficial Networking Doesn’t Count For Anything

    Be authentic! Be real! Be transparent! Marketing people have been shouting these buzz words since the beginning of ‘Social Media and Web 2.0’. We say it about your blogs, your posts, your websites – your online presence. But we forget to mention that you should also remember this when it comes to networking. One of… →

  • 10 Tools To Help You Track and Perform Better on Twitter

    I love data! If I wasn’t a marketing strategist, I’d be a marketing analyst for sure. Here are some great Twitter tools to analyze all that Twitter data. It might not make your content any better (sorry, only YOU can improve your content), but it might make you manage your Twitter account perform a little… →

  • A Few Good Men

    I’m so grateful! This week I’ve had the opportunity to meet with a number of new contacts – and GOOD contacts at that. First, I met with Jim Jones of Macro Networking Solutions. Macro is a computer networking support company specializing in small businesses. If you’ve ever wondered if you have enough security on your… →

  • Red Balloons, $40,000 and MIT Smarts

    In case you were wondering who won the $40K I mentioned in my previous post, here are the results as reported in the Sydney Morning Herald. The winners set up an information gathering pyramid. Each balloon was allotted $4000. The first person to spot one would be awarded $2000, with smaller payments down the information… →

  • What Was Sexy & Sensational in 2009?

    What was sexy in 2009??? Social Media was sexy AND sensational! And here is one of the most comprehensive lists of tricks, tools, wisdoms, nuggets – everything you need to know to take your brand to the next level and make it HOT! It has everything you need to be sexy in Social Media courtesy… →