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Category: Marketing

  • Examples of Effective Social Media Campaigns

    From the amazing folks at Socialnomics – esp. author Erik Qualman. This video showcases several Social Media ROI examples along with other effective Social Media Strategies. →

  • Amazon Delivery: Lots of Social Media Marketing Books!

    I just received a delivery from Amazon! Some of these I’ve read, some are lined up ready to read. (The ones I’ve already read will be used as prizes in some upcoming training classes. So be on the lookout for invitations to @SocialSonya’s training classes so you can be a winner!) I’m currently reading Crush… →

  • 100 Ways To Measure Social Media

    There is a lot of information here, but it does open your eyes to new methods you may not have thought of to measure Social Media. 1.     Volume of consumer-created buzz for a brand based on number of posts 2.     Amount of buzz based on number of impressions 3.     Shift in buzz over time 4.    … →

  • Mayonnaise Jar & Two Beers..

    When things in your life seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 Beers. A professor stood before his philosophy class and had some items in front of him.. When the class began, he wordlessly picked up a very large and… →

  • Social Media Meets Thanks And Giving In Local TweetsGiving Party!

    Local businesses are connecting through social media to support Epic Change this Thanksgiving. Attend a fun and gratitude filled party to help change young lives in Tanzania. Virginia Beach, VA November 10, 2009 – On Tuesday, November 24 from 6:00 pm – 9:00 pm, locals will join EpicChange.org in Hampton Roads to celebrate TweetsGiving09: Epic… →

  • How ARE Businesses Using Social Media – Study Results

    Now here is an interesting study. Ever wondered how other businesses are using social media? Business.com just released the results of a survey they conducted online from 8/11/09 to 9/4/09, asking 3,000 unique respondents from the US and Canada a number of questions regarding their use of social media as part of their normal work… →

  • Wear a Hat, Play in the Sand and Find Inspiration!

    I was reading a friends blog post the other night, and it reminded me of something I learned during an innovation coaching session. If you are feeling uninspired, take yourself out of your normal space. Here are a couple of ideas: 1) Wear something different to work. Dress up. Wear a hat. Wear bright colors… →

  • The Secret Sauce of Viral Social Media Campaigns

    Online marketing has experienced an interesting shift. From PPC advertising to today’s social media marketing. But what did this new channel bring us? For consumers, it has given us a voice – a way to talk back to the brands we love, and hate, and to share our ideas and opinions. For businesses, social media… →

  • New Media Conventions: Social Media at the Beach – my new home!

    Back in June, I moved from the suburbs of Washington DC to Virginia Beach, VA. It was a big move as I had spent the better part of the last decade living in New York and DC, working in the high-tech arena and living a pretty fast paced lifestyle. Here I was, moving to a… →

  • The History of Google – In 2 Minutes

    Description:“A (very) quick look back at the Google story over the last 11 years. From Stanford to Mountain View and around the world, featuring many different products, starting with BackRub (Search) up to Google Wave, StreetView and Chrome.” →