What does an Oreo cookie have to do with the Mars landing? It is part of The Daily Twist marketing campaign – an effort launched by Nabisco-owned Oreo launched in late June to mark the cookie’s 100th birthday. An image of an Oreo will be shared every day for the next 100 days on its Facebook…
Category: Inspiration
Personal Branding – Your Identity
I’m working on a coaching class to help my colleagues and team build personal brands. Once I’ve completed the class, I’ll share the material here for anyone who wishes to build their own online brand. Here is a teaser: STEP 1: Identify a high-interest topic that YOU are interested in and that you want to…
2012 Resolutions? Bah….
I am not big on resolutions. I think it goes back to my 20’s when I tried every year to set a resolution, and stick to it. It would start out the same – pick from the following: Diet Quit smoking New job New boyfriend Etc… Then, mix in a little effort Stir Shake Bake…
Got Klout?
UPDATE: Klout just released this great infograph that I thought helpful to those who have read this post on Klout. Enjoy! ———————————— Do you have Klout? When I first started noodling through social media land, back in the day (July 10, 2007 according to Facebook), I knew I was an early adopter, but wasn’t really…
Creating an Innovative Workspace: Part 1
I know – I’ve neglected my blog. I feel bad, but I’ve been trying to balance my work and life lately, and my blog was something that had to be put on hold for a bit. That said, I’m back! I’ve been involved in some recent meetings at work that reminded me of a time…
Marketing Savant: 60 Social Media Marketing & Promotion Ideas in 60 Minutes
A pretty comprehensive document outlining 60 social media marketing & promotion ideas in 60 minutes, thanks to Marketing Savant. 60 Social Media Ideas in 60 Minutes
It’s the Little Things – Launching a New Product
It’s the little things that give me joy…. Its been a while, and I apologize for that. But I’ve been working like crazy on a new product that my company is launching. I thought it might be interesting to share a bit of inside scoop on how we’re building this thing. I love my job……
Follow Up – How To Make Me Hire You
My recent blog post: It’s the Little Things – How to Make Me Hire You had such a huge response! I’m happy to report that I made offers to 5 of the candidates who interviewed with me last week! One of the candidates I hired was the gentleman who returned after the interview and hand…
It’s the Little Things – How to Make Me Hire You
Following on from my post : Its the Little Things – How to Make Me Your Customer, I thought I’d cover a post on how to make me hire you. I’ve been interviewing people for positions I have open at my company. Six open positions, dozens of phone screens and interviews, and 20 in person interviews. I…
A Quick Look Back – and Looking Forward
What a difference a year can make! This time last year, I was embarking on another year of building my business, Wave Marketing, pulling together the final pieces of the plan to launch The Geekettes Club, and getting used to living in my new home in South Eastern Virginia. Now? I’m working for Dominion Enterprises, managing…
SocialSonya - Marketing Coach 