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Category: Marketing

  • Email Marketing Trends – Open Rates

    I love email marketing. Why? It is one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are… →

  • The Matrix Code Wars….

    Welcome to the matrix code wars! Have you seen these before? They seem to be appearing all over the place! You may have seen them in magazines, on websites, posters and mobile screens. They are all matrix codes (or 2 dimensional barcodes) – and they may just be another tool in your mobile marketing toolkit.… →

  • How to Create a Winning Video

    I just wrote a “How To” post for a client on creating a winning video. With the launch of YouTube’s new video editing tool, more people now have the ability to develop their own videos. The tools are so readily available – digital cameras with video cameras, Flip cameras, and cameras built in to computer… →

  • Nielsen Study: Internet & Social Media Consumer Insights

    Sorry its been a while! I’ve been traveling (back to my home country of Australia), and then my Mac died (gasp!) But I’m back online, and bringing you the latest stats on Social Media usage from the folks at Nielsen. What I find interesting is the extraordinary growth of Twitter – 1,520% in the last… →

  • Updated Social Media Revolution 2 (Refresh)

    Updated stats as of 5/5/10 – Social Media and its effects are changing all the time! →

  • My Top Tips for Awesome Word of Mouth Marketing Campaigns

    I love Word of Mouth Marketing! Creating buzz about a product can be so exciting and so much fun! Here are some of my tips for creating great Word of Mouth Marketing campaigns: 1) Be fearless! The best Word of Mouth marketing campaigns have a bit of risk involved… risk of being caught, risk of… →

  • The Social Media – Email Connection and 4 Strategies to Connect Them

    As a marketing ‘generalist’, it is my job to understand the ins and outs of all marketing channels. I don’t pretend to be an expert at all of them, or even some of them. But I make it my job to keep up with new tactics and new channels. It is my belief that this… →

  • Who is SocialSonya?

    So, who am I? Check out this video to find out! →

  • Top Secrets to Writing a Great Press (or Media) Release

    A press release (otherwise known as media or news release in this digital age) is still worth the paper it’s printed on (or the site it’s published on!)…here are the secrets to writing a great media release. By guest blogger Kylie Ross, who happens to be my sister in addition to being an independent communications… →

  • From Your Eyes to Your Hands!

    I love it when I read a blog that speaks to me! I just read a great article at a blog on TwistImage – Six Pixels of Separation about moving marketing from your eyes to your hands. Remember when marketing was about ‘eyeballs’ and getting those ‘eyeballs’ on your website. Remembers those days??? I do… →