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Category: Marketing

  • Ten Simple Blogging Tips to Increase Your Traffic

    Are you satisfied with your blog traffic? Do you know hot to increase it? I was reading some of the posts on Inbound Marketers – For Marketing Professionals (a group of which I’m a member on Linked In) and saw a post by one of our members, Erin Smith that resonated with me. She  put… →

  • Excerpt: FourSquare, Groupon offer small-biz benefits – Article

    Excerpt from an article I wrote for Inside Business newspaper (print and online): <– I have a friend whose daily activities can be viewed by the world through FourSquare. We know where he is almost every minute of the day (and boy, does he eat a lot!). So what is FourSquare? And how can you… →

  • The Number ONE Secret To Successful Email Marketing Campaigns

    There is a VERY simple email marketing tactic that can be the biggest deciding factor between a successful and ineffective email marketing initiative. The secret? Developing the RIGHT subject line for an email message. How often have you bought a magazine at the grocery store because of the headline on the front? Or watched a tv show… →

  • Where, Oh Where Is Wave Marketing?

    If you’ve visited Wave Marketing lately, you’ll see that my website is undergoing a few changes … I have someone working on a whole new design, but it will take a while, so if you’re looking to find out more about Wave Marketing, visit the Wave page here. Thanks! →

  • Top 15 Favorites – Social Media Websites and Experts

    Lately, a few friends have asked me who I follow for Social Media news. So here is my list of just a few of my favorites – both websites and ‘experts’. It includes folks I know who may not yet be famous, but are pretty darn smart :D Please feel free to add your recommendations… →

  • Nike, Videography and Advertising.

    I really appreciate great videography in advertising. This video for Nike Football (aka soccer) was directed by Hollywood director/producer – Alejandro G. Iñarritu (of 21 Grams & Babel fame). In the video, an epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect… →

  • 10 Ways to Grow Your Facebook Page Following

    10 Ways to Grow Your Facebook Page Following – by guest blogger, Kylie Ross Who doesn’t like tips? We recently found a comprehensive (and LONG) list of tips to get people to like your Facebook page. Thanks to Kylie Ross, our guest blogger, who has summarized and simplified the list for those of us who… →

  • Email Marketing Trends – Click Rates by Number of Links

    Part 3: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few great… →

  • LMX – Local Marketing: There’s An Expo For That!

    Check out this recent post I wrote for LMX: Local Marketing Expo. I am so excited to be a part of this fantastic convention coming in September to Virginia Beach. If you haven’t bought a ticket yet, please do. You won’t want to miss the lineup of keynote speakers, and all the fantastic panels that… →

  • Email Marketing Trends – Click Rates

    Part 2: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few… →