The Value of Social Friendships

What do you think your friendship is worth? And what are friendships worth to you? $25 or an iPad? Every morning, as I check Facebook, I am inundated with requests for help from our friends. “I’m trying to build a chicken coop in Farmville, can you help?” or “My daughters’ boyfriends’ mother has a new…

What’s in a Name?

This week I’ve been working with someone to develop their brand name. It is a bit of a process, but a fun one! If you’re considering starting a business, changing your brand name, or know someone who is, take a look at these tips on creating a GREAT business name. Brainstorm. How do you want people…

9 B2B Social Media Marketing Statistics

As you may recall from some of my previous posts, I love data! So when I came across a list of 28 Awesome B2B Social Media statistics, I had to hold back from squealing with glee! Here are 9 of my fav’s plus a couple of surprise stats. Surprise stat: Only 50% of B2B marketers formally analyze…

Ten Simple Blogging Tips to Increase Your Traffic

Are you satisfied with your blog traffic? Do you know hot to increase it? I was reading some of the posts on Inbound Marketers – For Marketing Professionals (a group of which I’m a member on Linked In) and saw a post by one of our members, Erin Smith that resonated with me. She  put…

Excerpt: FourSquare, Groupon offer small-biz benefits – Article

Excerpt from an article I wrote for Inside Business newspaper (print and online): <– I have a friend whose daily activities can be viewed by the world through FourSquare. We know where he is almost every minute of the day (and boy, does he eat a lot!). So what is FourSquare? And how can you…

Top 15 Favorites – Social Media Websites and Experts

Lately, a few friends have asked me who I follow for Social Media news. So here is my list of just a few of my favorites – both websites and ‘experts’. It includes folks I know who may not yet be famous, but are pretty darn smart 😀 Please feel free to add your recommendations in the ‘comments’. I’ll also probably keep adding to this list as I find more great people to recommend. Enjoy!

10 Ways to Grow Your Facebook Page Following

10 Ways to Grow Your Facebook Page Following – by guest blogger, Kylie Ross Who doesn’t like tips? We recently found a comprehensive (and LONG) list of tips to get people to like your Facebook page. Thanks to Kylie Ross, our guest blogger, who has summarized and simplified the list for those of us who…

Email Marketing Trends – Click Rates by Number of Links

Part 3: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few great…

Email Marketing Trends – Click Rates

Part 2: Email marketing – one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are a few…

Email Marketing Trends – Open Rates

I love email marketing. Why? It is one of the most cost effective marketing channels available. (Read my post on “The Social Media – Email Connection and Four Strategies to Connect Them” to see how email marketing can be even MORE effective!) A study was recently released showing the latest email marketing trends. There are…